Privacy Policy

Sui Dhaga Studio ("we", "us", "our") operates suidhaga.studio and related services. This policy explains what personal information we collect, why we collect it, and the choices you have. By using our site, ordering from us, or messaging us on WhatsApp / Instagram, you agree to the practices below.

Operator: Sui Dhaga Studio · Faisalabad, Pakistan · [email protected]

1. What we collect

• Contact & shipping: name, phone, WhatsApp number, email, shipping address, postal code.
• Order data: products, sizes (including custom measurements you share), order history, payment method (we do not store full card numbers — see §4).
• Account data (optional): if you create an account — email, hashed password, saved addresses, wishlist, virtual try-on photos you upload.
• Messages: the content of messages you send us on WhatsApp, Instagram DM, our contact form, or by email — kept as part of your customer record.
• Device & usage: IP address, browser/user-agent, pages viewed, clicks, referring URL. Collected via our own logs and via Microsoft Clarity for UX analysis.
• Marketing identifiers: Facebook click ID (fbclid), Facebook browser ID (_fbp cookie), and similar Meta Pixel identifiers — used to measure ad performance.

2. Why we use it

• Process and deliver your order (including custom-stitched garments).
• Reply to your questions on WhatsApp, Instagram, email, or our site.
• Send transactional messages — order confirmations, payment receipts, shipping updates, delivery notifications — via email and WhatsApp.
• With your consent, send promotional messages about new collections or offers. You can opt out any time (see §7).
• Measure and improve our site & ads — which products get viewed, which pages cause confusion, which ads bring orders.
• Prevent fraud and abuse, comply with legal obligations.

3. WhatsApp & Meta messaging

We use WhatsApp Business and Meta's WhatsApp Business Cloud API to communicate with you about your order and, with your opt-in, occasional promotions. When you message us on WhatsApp:

• Your phone number, profile name, and message content are received by us and by Meta Platforms, Inc., which provides the messaging service.
• Meta processes the messages under its own WhatsApp Business Policy and Privacy Policy.
• We retain messages as part of your customer record for order history, dispute handling, and service improvement.
• You can stop receiving promotional WhatsApp messages from us at any time by replying STOP; transactional messages tied to an active order will still be delivered.

4. Payments

Card payments are processed by Stripe. Cash-on-delivery is handled by our courier partner PostEx. JazzCash and EasyPaisa are processed by their respective providers. We do not store full card numbers — only a payment reference / last-4 digits returned by the processor. Refer to Stripe's privacy policy for how they handle payment data.

5. Who we share data with

We share only what's needed to run the business:

• PostEx — name, address, phone, order amount (for shipping & COD collection).
• Stripe / JazzCash / EasyPaisa — payment information.
• Meta Platforms — WhatsApp message contents (when you message us) and Pixel/CAPI events (page views, add-to-cart, purchase) for ad measurement.
• Microsoft Clarity — anonymised session recordings & heatmaps for UX analysis.
• OpenAI — when you use our Studio Mirror virtual try-on, your uploaded photo and a product image are sent to OpenAI to generate the preview. OpenAI processes the image under its API data policy and does not use it to train models.
• Email infrastructure (CyberMail) — to send you transactional emails.

We do not sell your personal information to anyone.

6. Cookies & tracking

We use cookies and similar technologies for:

• Keeping you signed in and remembering your cart.
• Microsoft Clarity (UX analysis — anonymised).
• Meta Pixel + Conversions API (ad measurement) — including the _fbp cookie and storage of fbclid on landing.
• Storing your wishlist locally in your browser (no server copy unless you sign in).

You can clear or block cookies in your browser settings; some features (cart, wishlist, login) will not work without them.

7. Your rights & choices

• Access / correction: email [email protected] and we will send you a copy of the data we hold about you or correct it.
• Deletion: request deletion by email. We will erase your account and personal data within 30 days, except where we are legally required to retain order records (e.g. tax invoices).
• Marketing opt-out: reply STOP to any promotional WhatsApp or unsubscribe from any marketing email.
• Try-on photo deletion: from your account try-on gallery, or by emailing us.

8. Data retention

Order records are kept for at least 7 years to meet accounting and tax obligations. Marketing identifiers and analytics data are retained for up to 24 months. WhatsApp message history is retained for the duration of your relationship with us plus 24 months, unless you request earlier deletion.

9. Security

Our site uses HTTPS end-to-end. Passwords are stored salted & hashed (we cannot read them). Payment data never touches our servers in plaintext. Access to customer data is restricted to authorised staff.

10. Children

Our store is intended for adults (18+). We do not knowingly collect data from children under 13. If you believe a child has provided us data, contact us and we will delete it.

11. Changes to this policy

We will update this page when our practices change. The "last updated" date at the top reflects the most recent revision. Continued use of the site after a change means you accept the updated policy.

12. Contact

Questions about this policy or your data? Email [email protected] or WhatsApp +92 324 4425566.